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Don of a New Era


Florida's historic Pink Palace® enters "The Don of a New Era" with refreshed guestrooms and suites, and new dining concepts


Florida's iconic Pink Palace®, The Don CeSar, has officially unveiled its highly anticipated, multi-million-dollar renovation dramatically enhancing and expanding the historic, award-winning resort. Managed by Davidson Resorts , The Don CeSar's top-to-bottom renovation embraces its 93-year history as a beloved Gulf Coast icon while seamlessly fusing modern amenities, sleek design and world-class experiences to set the tone for generations of visitors to come.  

"We're excited to usher in The Don of a new era while maintaining our resilient legacy as a global hospitality leader," said Thomas Fraher, The Don CeSar's General Manager. "Through the decades, The Don has been a luxurious respite from life's many challenges. We're thrilled to revive and honor this prestigious landmark, and also offer a stunning gathering place for visitors to reconnect at a time when rejuvenation is most important."  

The transformative redesign of the Pink Palace® began in 2018, when Florida-based design studio, Edge of Architecture, brought a fresh look to meeting spaces, guest corridors, The Don's palatial exteriors, and the 71-room, all-suite Beach House Suites by The Don CeSar. In 2019, The Don partnered with Boston-based Parker-Torres Design to transform The Don Boutiques retail experience, The Lobby Bar, Uncle Andy's Market and Maritana, the property's fine dining restaurant helmed by Executive Chef Emily Ferrari. 

The final phase, unveiled this month, showcases the transformative redesign of the beachfront resort's 277 rooms and suites and introduces a new pool bar with a rooftop deck, new full-service restaurant and a complete restoration of the iconic, palm tree lined front drive. 

The newly appointed guestrooms incorporate a beach-inspired aesthetic using elements such as wicker, whitewashed headboards and airy, blush tones reflective of the hotel facade's signature pink. Inspired by The Don CeSar's legendary status as a nautical marker, the new Beacon Pool Bar & Lookout offers poolside bites like the Grilled Mahi Sandwich and Pulled Chicken Tostada, an extensive selection of beach-inspired cocktails and a rooftop lounge boasting unmatched views of the Gulf of Mexico. Society Table serves all-day Florida Gulf fare in a sophisticated setting, offering delectable savory handhelds, fresh coastal filets and inland ranch chops. Within Society Table, The Demonstration Room will host regular chef-led activations and tastings complimentary for guests, such as "How to make your own at home truffles" or "The secret to making the perfect frosting".

To mark the completion of the renovation, the Don CeSar is offering the Dream. Eat. Beach. package, inclusive of overnight accommodations, breakfast for two and a waived resort fee. To book, please call (844) 338-1501 or visit www.doncesar.com. 

Opened at the height of the Great Gatsby era in 1928, St. Pete Beach's iconic Pink Palace®, The Don CeSar, is reminiscent of a Mediterranean-style castle boasting 277 guest rooms, including 36 luxurious suites. Set upon the white sand beaches of the Gulf of Mexico, the National Historic Landmark offers six restaurants and lounges: the award-winning Maritana, Society Table, Uncle Andy's Market, The Rowe Bar, Beacon Pool Bar & Lookout and the Lobby Bar at the hotel's epicenter. Additional hotel amenities include two deluxe heated pools, 22,000 sq. ft. of indoor function space, more than 16,000 sq. ft. of creative outdoor space, the 11,000 sq. ft. full-service Spa Oceana, fitness center, The Don Boutiques retail experience and access to beach rentals and water sports on the hotel's private stretch of beach. Located half a mile from the resort is Beach House Suites by The Don CeSar featuring 71 one-bedroom suites with private balconies to take in picturesque views of Florida's Gulf Coast and Boca Ciega Bay. For more information, visit www.DonCeSar.com. Follow us on Instagram: @thedoncesarhotel  and like us on Facebook: @TheDonCeSar. 

About Davidson Hotels & Resorts 
Davidson Hotels & Resorts is an award-winning, full-service hospitality management company comprised of 61 existing hotels and resorts; more than 120 restaurants, bars and lounges; and nearly 1.5 million square feet of meeting space across the United States. Amassing one of the purest full-service hotel portfolios in the industry, Davidson, along with its lifestyle and luxury operating vertical, Pivot Hotels & Resorts, specializes in independent and branded assets in the upper-upscale to luxury segments. A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners' mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company. For more information, visit www.davidsonhotels.com. Follow us on Instagram: @davidsonhotelsresorts and Twitter: @Davidson_Hotels. Like us on Facebook: @DavidsonHotelsandResorts. Connect with us on LinkedIn: @Davidson_Hotels_and_Resorts.