We don't like to brag. But when you're named a top beach hotel in St. Pete and called an icon, it's hard to not be proud. From our Gatsby Era legacy to our new reinvented beach vibe, the Pink Palace by the Sea is a local legend on the Tampa coast. We've been a landmark on St. Pete Beach - considered one of the best beaches in Florida - for more than 90 years. Take a moment to read about the historic Don CeSar in the press, and discover our rich history, stunning architecture and vibrant food culture.