Opened in the heyday of the Gatsby Era in 1928, The Don CeSar has been welcoming travelers for nearly a century. From high society's playground to starring on the silver screen to being a Gulf Coast icon, The Don CeSar boasts a rich and glamorous history. Distinguished celebrities such as Clarence Darrow and F. Scott Fitzgerald have stayed at the Pink Palace on St. Pete Beach. We even served in the Great War. With a sugar-fine beach, radiant sunsets, a world-class spa, and a vibrant food scene, you really can have it all. More than a landmark, The Don is epic style. Timeless. Majestic. Cool.
Thomas Rowe opens The Don CeSar on the Gulf in St. Pete Beach, Florida. The "Pink Palace" becomes the pampered playground for high society — including the likes of F. Scott Fitzgerald and Clarence Darrow.
Thomas Rowe dies and his estranged wife, Mary, inherits the hotel.
The U.S. Army purchased the hotel to be used as a sub-base hospital, then a convalescent center for airmen returning from their WWII tour.
The hotel converts to the VA Regional Office and recreation center.
A small group of citizens form a "Save the Don" committee and explore every possibility in establishing a reputable group of investors to refurbish The Don CeSar.
William Bowman becomes the new owner and began the $3.5 million-restoration project.
The Don CeSar reopens as a full-service resort.
The Don CeSar is added to the National Register of Historic Places.
Robert Di Niro, James Woods and Tuesday Weld star in 'Once Upon a Time in America' featuring scenes on the beach and the majestic Pink Palace in the background.
Tom Petty & the Heartbreakers film an MTV video special at The Don CeSar.
The Don CeSar is a founding member of National Trust of Historic Hotels of America.
TV drama 'Thunder In Paradise' featuring Hulk Hogan is filmed at the property.
'Forever Mine' featuring Ray Liotta, Gretchen Mol and Joseph Fiennes is filmed at the property.
The Don CeSar celebrates its 80th Anniversary on January 16th. In March of that same year, Spa Oceana opens to rave reviews.
Function and event space renovations are completed.
The Maritana Grille is renovated.
The Lobby, Lobby Bar and Sea Porch Restaurant undergo renovations.
Guestroom renovations are completed as part of the next phase of the "new" legendary Pink Palace.