The Legendary Pink Palace® of St. Pete BeachOpened in the heyday of the Gatsby Era in 1928, The Don CeSar has been welcoming travelers for nearly a century. From high society's playground to starring on the silver screen to being a Gulf Coast icon, The Don CeSar boasts a rich and glamorous history. Distinguished celebrities such as Clarence Darrow and F. Scott Fitzgerald have stayed at the Pink Palace on St. Pete Beach. We even served in the Great War. With a sugar-fine beach, radiant sunsets, a world-class spa, and a vibrant food scene, you really can have it all. More than a landmark, The Don is epic style. Timeless. Majestic. Cool.