Real estate scion Thomas Rowe opens the Don CeSar on St. Pete Beach. Built as tribute to his lost love, Rowe's opulent resort soon becomes a popular destination for some of the most famous - and notorious - figures of the day.
Thomas Rowe suffers a heart attack and dies suddenly in the lobby of the hotel and his estranged wife, Mary, inherits the hotel. According to local lore, Rowe's spirit still walks the halls of his beloved Pink Palace.
At the end of WWII, the site is recommissioned, serving as a VA Headquarters - and gradually falling into disrepair - until it is vacated by the U.S. government in 1969.
With the threat of the wrecking ball looming, a group of concerned citizens lead by June Hurley-Young form the "Save the Don" Committee, vowing to help forge a path to restoration for the once-grand hotel.
Robert Di Niro, James Woods and Tuesday Weld star in 'Once Upon a Time in America' featuring scenes on the beach and the majestic Pink Palace in the background.
Tom Petty & the Heartbreakers rock ‘n' roll on the rooftop of the hotel when they film scenes for their MTV documentary "Southern Accents."
The Don CeSar joins the National Trust's Historic Hotels of America as a founding member and is designated the only historic resort on Florida's Gulf Coast.
Hulkamania arrives at the Don when wrestling superstar Hulk Hogan checks in to film scenes for the pilot episode of the television drama "Thunder in Paradise."
More than 30,000 square feet of newly-renovated function and event spaces are unveiled.
An updated décor and a new menu make their debut at the award-winning Maritana Grille.
The re-concepted Sea Porch Restaurant opens its doors, along with the revitalized lobby and art deco Lobby Bar.